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A/B Testing with Stackbit & Netlify

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Unlock the Power of A/B Testing with Stackbit & Netlify

Uncover how Netlify and Stackbit can work together to take modern enterprise websites to the next level.

Stackbit’s developer advocate, Tiff, leads us on an exciting journey in this four-week video series to harness the power of edge functions for personalized A/B testing. We’ll cover:

  • Why personalization is necessary and challenging for modern websites

  • How to build an A/B test using Netlify edge functions

  • Editing personalized A/B test content using Stackbit’s visual editor

  • How to make the most of the combined capabilities of Stackbit and Netlify

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week 1: Thursday, june 22

Unfolding the Modern Personalization Blueprint

Join Tiff (Stackbit) and Sean (Stackbit) in this introduction to our new series!

Understand the significant impact this project aims to create. Why are personalization and A/B testing hard to achieve with modern sites? And how can Stackbit and Netlify make that a more seamless process?

Follow Tiff on her journey as she shares her expectations and the key questions she hopes to understand throughout the building process. And get a sneak peek into what Tiff and Salma (Netlify) will cover in Week 2, with hints on what’s to come in the weeks following.

Unfolding the Blueprint
week 2: thursday, june 29

A/B test with Netlify Edge Functions

Tiff will work with Salma (Netlify) to integrate A/B testing on a granular level into a modern example project, using Netlify Edge Functions. Follow along with your own design system, web framework, and components to create personalized page sections.
A/B test with Netlify Edge Functions
week 3: thursday, july 6

Editing Dynamic Content in Decoupled Systems

After getting comfortable with A/B testing patterns using Netlify edge functions, Tiff (Stackbit) will pair with Sean (Stackbit) to show how to take hard-coded content and present a unique editing experience.

No going to separate systems to manage personalization and A/B test content. We can bring the ability to edit that content into a visual editing experience, right alongside the rest of the site content.

Editing Dynamic Content in Decoupled Systems with Tiff and Sean
week 4: thursday, july 13

Harnessing the Power of Leading Web Tools

Our journey comes to a grand finale as Dan Barak (CEO, Stackbit) and Dorian Kendal (CMO, Netlify) riff on the unique benefits of Netlify and Stackbit. Join us for enlightening discussions, and see the outcome of Tiff’s sessions in action. Tune in to gain firsthand insights from industry leaders. Don't miss out!
Harnessing the Power of Leading Web Tools with Dan and Dorlan
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